Descripción
El objetivo de este libro es enriquecer el debate sobre «la estrategia empresarial» mediante la aportación de una visión diferente e integradora (Description in English below).
Esta visión, pone el foco en las características que le permitirán diferenciarse de sus competidores y poder sobrevivir a largo plazo. El libro aporta soluciones efectivas a los problemas más relevantes relacionados con dirigir y gestionar empresas.
Destaca los aspectos más significativos de la revolución tecnológica actual, y su impacto en el ámbito económico y empresarial.
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Descritpion in English: The main objective of this book is to enrich the debate on «business strategy» by contributing a different and inclusive vision. This vision focuses on the characteristics that they will allow them to differentiate themselves from their competitors and to be able to survive in the long term.
Through the concepts that are developed and the practical cases that are described throughout the book (Inditex, Amazon, Wal-Mart, Apple….), The text provides effective solutions to the most relevant problems related to the art of directing and manage companies. It also highlights the most significant aspects of the current technological revolution, and the impact that it is having on the economic and business sphere (technological platforms, business digitization …).
With the firm intention of making your company more competitive than its competitors, and this work allows you to better value your customers, the content also includes the 20 strategic bases that will guide you towards lasting success.
#coleccionesabg #business #Diferenciación
